Envelopes; not many people would appear to be using them these days, but don’t you run away just yet. There is some envelope printing in Aurora going down after all. More than envelope printing, in actual fact. They are printing labels, lots of them. People, both business owners and activists, are still having their brochures put together by the printing shop. People are still using envelopes, by the way. It is a good gesture.
Very much appreciated.
Good old grandma still insists on sending her grandson a good old-fashioned post-stamped envelope for his birthday, one way or another. But do not expect to find notes of purchase tucked away in that nicely printed envelope. Times have changed, but printing costs are coming down.
The printing of labels is a very serious matter indeed. It has to be done precisely, of that there can be no doubt. Numbering systems and lettering must be one-hundred percent correct. Incorrect information dispensed to the public could have its consequences.
The printing, packaging and distribution of brochures could be regarded as a more expensive enterprise. But it does not necessarily have to be labor-intensive. In fact, it is probably driven more by skill. Packaged information is a lot more detailed than that contained in the printed label. This is a space for explanations and substantiations. But it is still a space for accuracy and precision. Still further perhaps is that small matter of propagation.
If not that, there is the promotional aspect. It can be self-promotion, promotion of the business, or justifying a just cause. But if the printing is imprecise, and there are known and visible errors, it is egg on the face of the customer. And most likely a lost cause as well.